Press Release: NEW ADDITION TO LOCAL HOME IMPROVEMENT MEDIA NETWORK
Marketing Executive to Lead Expansion of Client Services for Approved Home Pros, San Diego’s Top Home Improvement Resource
SAN DIEGO, CA — April 28, 2017— Approved Home Pros, San Diego’s radio and television home improvement resource, announces the addition of a new marketing division with the hire of Sarah Yasukochi. Yasukochi joins the team in the role of Vice President, Marketing and will lead the development of Approved Home Pros Marketing – a new arm of the business dedicated to providing exclusive resources, tools and training to its network of professionals.
Yasukochi brings over 20 years of marketing experience in the real estate and builder supply industries to an already highly-experienced team. Most recently Yasukochi was a Senior Marketer at Renovate America, a leading financial service provider that offers products like HERO and Benji to help property owners finance energy efficient and water saving home upgrades. At Renovate America, Yasukochi led impactful cooperative marketing partnerships with notable national and regional contractors, retailers, manufacturers and trade organizations. Previously, Yasukochi was Director of Marketing at Sherwin Williams where she led integrated initiatives to increase brand awareness and generate sales for a portfolio of regional paint manufacturers, retailers and international distributors including Frazee Paint.
“I’m thrilled to join Approved Home Pros. The Approved Home Pro Show is Southern California’s leader in connecting consumers with the finest home improvement professionals. I am looking forward to expanding our client services to help accelerate the growth of the organization and create even greater success for our network of Pros.”
ABOUT APPROVED HOME PROS
Approved Home Pros screens and vets local home service companies. Companies that earn “Approved Home Pro” status appear on weekly radio and TV shows, as well as events, online, mobile and social media platforms. Approved Home Pros airs on ABC 10 and News Radio 600 KOGO. In addition, Approved Home Pro tips and announcements air across multiple top local TV and radio stations.